Charity
Our big charity goal
The official race in the capital raised £73 million last year with 50,000 runners. That's brilliant.
But there are 1.2 million of us who didn't get in. If just a fraction of us rejects turn up and tap up our friends for support, there's a real chance we could out-raise the entire official event. Every runner links their own cause in the app. Hit £100 and we'll add £10 to your cause.
Let's see what 1.2 million rejects can do.
Your cause, your call
Some of us will run for the heart. Some for the brain, the dogs, or the one person this thing hit hardest. Pick the cause you actually care about — that's the one that gets you out of bed on a wet Tuesday.
British Heart Foundation
Cancer Research UK
Mind
Macmillan Cancer Support
Alzheimer's Society
Dogs Trust
A handful of the big ones, shown here as plain names rather than official logos — no endorsement implied. The real list is every charity on JustGiving: if it's on there, you can run for it.
Our top-up
The moment your JustGiving page reaches £100, Gift Aid included, we add £10 of our own to the charity you chose. Below £100, we don't add anything. That's the deal.
So tap up your mates early. The first £100 is the one that unlocks ours.
Once you hit £100
£10
From us, to your cause. Gift Aid counts.
How it works
01
Pick your charity
Choose any cause on JustGiving, straight from the Rejects app.
02
We build your page
Your fundraising page is created for you and linked to your entry. No forms, no faff.
03
Share your link
Friends follow you live and donate on your page. JustGiving handles the money and the Gift Aid.
04
Hear every donation
"Sarah just gave you £20" read into your ears mid-run, with your running total.
When you enter you get a personal fundraising page, so friends can sponsor you. On race day, their donations are read into your ear in the Rejects app.
The supporter link
Share your free supporter link and friends can follow you live on any screen. The donate button sits right next to your progress, so they can give the moment you need it most. Every donation pings into your ears as you run. Free for supporters, no download needed.